In late January 2015 The Idea Village were extremely frustrated with the event registration company they'd been using. The clock was ticking before launch date: The big question was, “fish or cut bait?” We dove into an audit of what worked, what didn't, what could be done and IF anything could be delivered in time. We "cut bait." diving this time into creation of a custom pre-registration system and site CMS.
In just 3 weeks Linking Arts delivered, and the difference in both customer and staff happiness before and at NOEW was palpable. For 2016 we took it to the next level and integrated the site in real time with their on-site badge & check-in systems as well as their Salesforce CRM.
One of our bywords is “appropriate.” For events that bring on seasonal staff, the learning curve to use critical tools must be as shallow as possible. Our UX mission: make it dead simple for new hires to get up to speed fast. Put control in the hands of those who feel the pain; remove bottlenecks.
In addition to our development and consulting work, Linking Arts conducted a Social Media training workshop for staff. We covered topics like how to use apps like Buffer, what social media channels to use for which purposes, and how to effectively use keywords for local vs worldwide messaging.
Our team brought years of event operations, ticketing, software development as well as marketing and writing experience to level up The Idea Village's technology infrastructure.
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